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The way discounts are presented can make a large difference in the reaction produced. When utilizing percentages, always give a reference cost stage. You may think 10%twenty five OFF is a fantastic provide, but the prospect is thinking "10%twenty five OFF What?". Are you afraid to display your costs? If so, why? (and don't say because your product or services is too complicated) If you are advertising a fantastic provide, make it big and bold and simple to comprehend.

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