• Description

Description

After many years of spending tremendous amounts of cash on tv, radio or print advertising, some marketers get there at the concept of testing immediate mail advertising. After all, it's cheap and it will get you a gazillion responses for subsequent to nothing, correct? Wrong. It's incredible how numerous CEOs and company executives have mistaken ideas about immediate mail (DM.) DM can be a extremely affordable way to attain particular goal audiences in the long operate, but you have to plan carefully (the Technique) prior to you ever mail device quantity one, (the Tactics).

Many advertisers and entrepreneurs they think about direct mail as being a squander of marketing dollars.

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