New Delhi: All the cultural forums created by International Chamber of Media and Entertainment Industry in association with the Embassies and High Commissions of different Asian Countries based in India are now part and parcel of Asian Unity Alliance to promote love, peace and unity through art and culture.

“Asian Unity Alliance is the umbrella for all Asian Cultural Forums. It includes all the nations from the continent of Asia. We are in conversation with every country through their representatives as how we can develop and promote relations between the countries through films, television, media, art, culture, education, environment, skill development, hospitality and tourism which is the specialization of Asian Unity Alliance,” said Sandeep Marwah founder Chair of the organization requesting country men to use soft power to break the ice.

“A country’s soft power is its ability to make friends and influence people. it is the things that make people love a country rather than fear it; things that are often the products of people, institutions and brands rather than governments,” added Sandeep Marwah also President of Marwah Studios.

Asian Unity Alliance is also looking for more active organizations, associations, forums, establishments, groups, societies who can come forward to support the cause, the vision and mission of Asian Unity Alliance.

The International Headquarters of Asian Unity Alliance is based in Noida Film City in India and now supported by Asian Academy of Film and Television, Asian Business School, Asian School of Business, Asian Law College, Asian Academy of Arts, Asian News Agency, Asian School of Media Studies the founder members of Alliance. China

Asian Countries are Japan, Mongolia, North Korea, South Korea, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam, Afghanistan, Bangladesh, Bhutan, India, Iran, Maldives, Nepal, Pakistan, Sri Lanka, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Syria, Turkey, United Arab Emirates, Yemen, Taiwan, Hong Kong and Macau.