Noida: The AAFT School of PR Events and Advertising recently hosted a powerful workshop on Public Relations, featuring esteemed speakers Puja Arora from HCL and Dr. Ajit Pathak, President of the PR Society of India. The event was held at Marwah Film City, Noida, and aimed to provide students with deep insights into the field of Public Relations.

“PR is performance recognition,” stated Dr. Sandeep Marwah while addressing the attendees. He emphasized the importance of PR in today’s dynamic environment and how it serves as a critical tool for performance acknowledgment and brand building.

Puja Arora from HCL shared her extensive experience in corporate communications, explaining various strategies and practices that are crucial for effective public relations. She emphasized the need for innovation and adaptability in the PR industry to keep up with the evolving digital landscape.

Dr. Ajit Pathak, President of the PR Society of India, expressed his views on the current trends and challenges in the PR industry. He highlighted the significance of ethical practices and the role of PR professionals in shaping public opinion and maintaining a positive image for organizations.

The workshop was an interactive session, providing students with the opportunity to engage with the speakers and gain valuable knowledge about real-world PR scenarios. The insights shared by the industry experts were aimed at equipping the students with the skills necessary to excel in their future careers.

Later in the event, Dr. Sandeep Marwah honored and presented the speakers with life membership of the International Film and Television Research Centre of AAFT as a mark of respect and appreciation for their contributions to the field of Public Relations.

The workshop was a significant success, leaving the students inspired and better prepared for their professional journeys in the field of PR and advertising.