What is the purpose of SEO in digital marketing?
- Location: New Delhi, New Delhi, Delhi, India
The main goal of SEO is to make a website more attractive to search engines like Google. This involves using certain words and phrases that people often search for, known as keywords. By including these keywords in the website's content, title, and descriptions, search engines can understand what the site is about.
SEO also focuses on making a website user-friendly. This means the site should load quickly, be easy to navigate, and work well on mobile devices. When users have a good experience on a website, they are more likely to stay longer, which can improve its ranking.
It is about optimizing a website so that it can be easily found by search engines and users, leading to more visitors and potential customers.
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