A Short Background Of Early American Advertising
- Location: 13500, Martigues, Wiltshire, France
The concept "USP" is the brainchild of Rosser Reeves, as soon as the chairman and chief copywriter of the Ted Bates & Co. Publicity Madrid. In the nineteen fifties, their Door Drop Marketing Madrid - Buzoneo single-handedly established the phase for creative tv commercials, something that experienced never been carried out before.
Sometimes a client feels like an agent, too, because not only do they have to be pleased, but they have to please their bosses. I felt that way when I labored for a hospital. I labored with the Door Drop Marketing Madrid - Buzoneo to develop commercials.
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