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Now, it's time to begin utilizing these exact same phrases and structure in our subsequent direct mail, or other Direct Marketing campaign. It's quick and very economical. Instead of taking weeks and costing a ton of cash like a conventional test market would, we know in days what works for a lot much less.
The concept "USP" is the brainchild of Rosser Reeves, as soon as the chairman and chief copywriter of the Ted Bates & Co. Publicity Madrid. In the nineteen fifties, their Door Drop Marketing Madrid - Buzoneo single-handedly established the phase for creative tv commercials, something that experienced never been carried out before.
Sometimes a client feels like an agent, too, because not only do they have to be pleased, but they have to please their bosses. I felt that way when I labored for a hospital. I labored with the Door Drop Marketing Madrid - Buzoneo to develop commercials.